General Secretary Xi Jinping emphasized that developing new quality productivity does not mean neglecting or abandoning traditional industries, but rather coordinating and promoting the upgrading of traditional industries, the growth of emerging industries, and the cultivation of future industries guided by technological innovation. Faced with the reality of lagging green breeding, low brand added value, chaotic e-commerce, internal competition, and damaged brand reputation, the Shanxia Lake Pearl in Zhejiang Zhuji, as a local historical classic industry, achieves the revitalization through the implementation of the New Quality Productivity Development and Revitalization Action. At present, the annual sales of Shanxia Lake Pearl reach 50 billion yuan, with products radiating to more than 60 countries and regions including the United States, Japan, Russia, and Southeast Asia. Its total volume of freshwater pearl trading accounts for 80% of the country's total and over 70% of the world's total, establishing the position of the world's largest freshwater pearl production and sales center.
This article summarizes the experiences and practices of the Shanxia Lake Pearl case in Zhejiang, and proposes the main inspirations.
1. Use innovation as the driving force for the development of new quality productivity.
2. Use digital empowerment as a multiplier for the development of new quality productivity.
3. Use openness and development as a booster for the development of new quality productivity.
4. Use brand building as the advertising for the development of new quality productivity.
