In the new era, Jiangsu's merchants inherited the glorious patriotic tradition of saving the country through industry, serving the country through industry in modern Jiangsu's merchants, and were determined to forge ahead with perseverance and innovation. This article starts with the general secretary's important speech on Zhang Jian, analyzes the connotation of the spirit of Jiangsu's merchants in the new era, and interprets it from four aspects: what kind of enterprise to run, how to run a good enterprise, how to make a strong enterprise, and assume social responsibility. Subsequently, through a large number of examples, the four major characteristics of the spirit of Jiangsu's merchants in the new era, namely virtue, innovation, pragmatism, and literature, were pointed out. Finally, the article points out that the essential significance of promoting the spirit of Jiangsu's merchants in the new era is to stimulate the two health of new Jiangsu's merchants, which means to promote healthy growth of the non-public sector of the economy, and encourage those working in this sector to achieve success. The experience and inspiration of the development of new Jiangsu's merchants are: adhering to the leadership of the Party is the fundamental guarantee, adhering to the two unwavering is the ballast stone, deepening reform and opening up is the greatest opportunity and development dividend, liberating the mind, respecting entrepreneurs, and employees' pioneering spirit are inexhaustible forces, promoting the spirit of outstanding entrepreneurs, new era Jiangsu's merchants, and craftsmen is the endogenous driving force, and building harmonious labor relations and healthy corporate culture is an important way. The dual strong driving force of a strong government and a strong market is an important advantage for sustainable and surpassing development. It emphasizes the importance of nurturing a business environment that benefits market entities, advocates entrepreneurship, encourages creativity, and respects innovation. A good business environment is an important factor, and a united front is an important magic weapon. The theme of the two health work of the Federation of Industry and Commerce is the navigator.
