Since the global financial crisis, China's export-oriented economy, which participates in the division of labor in the global value chain in the mode of international OEM, has declined day by day, highlighting the huge constraints on the international competitiveness of the local manufacturing industry caused by the lack of technology and brand. Surpassing international OEM and reconstructing the value chain and industrial chain dominated by independent brands has become the main goal and important task of the transformation and upgrading of China's manufacturing industry in the process of moving towards the stage of high-quality economic development. Based on the theoretical framework and realistic background of the division of labor in the global value chain, following the modern economic research paradigm of the combination of qualitative analysis and quantitative analysis, and on the basis of revealing the evolution characteristics and development difficulties of China's manufacturing industry under the international OEM mode, this book explains and discusses the basic path and mechanism for the manufacturing industry to surpass the international OEM mode. Then, focusing on the micro perspective of OEM enterprises, starting from the key characteristics such as late developing disadvantages, product differentiation, brand barriers and enterprise migration, this book makes a multidimensional study on the possible path, realization conditions, decision-making mechanism and influencing factors of the transformation and upgrading of China's manufacturing industry, especially from international OEM to independent brand, hoping to provide scientific theoretical basis and beneficial policy enlightenment for China's manufacturing industry to surpass the international OEM mode under the new situation.
