Abstract: The "Special Campaign Plan to Boost Consumption" centers on three key principles—the ability to consume, the opportunity to consume, and the willingness to consume—and outlines eight major initiatives and 30 specific measures. After more than a year of implementation, the plan has achieved significant results. At the same time, both internal and external conditions have undergone profound changes, requiring macroeconomic policies to shift from emergency relief measures to the establishment of more resilient long-term mechanisms. As macroeconomic conditions evolve and reforms advance, deep-seated and structural contradictions in the consumption sector have gradually come to the fore. The challenges have shifted from short-term recovery pressures to long-term institutional and structural constraints, with the focus concentrated on the two core dimensions of "ability to consume" and "access to consumption." Accordingly, it is recommended to: establish a long-term mechanism for clearing overdue accounts receivable to solidify the foundation for household income growth and consumption; improve market stabilization mechanisms in the capital markets to broaden channels for residents' property income; build an integrated service system for domestic and international trade to seize the strategic window of opportunity for transformation; establish a policy and regulatory ecosystem for smart consumption to foster new drivers of consumption; and address shortcomings in service consumption to comprehensively boost consumer willingness to spend.
