Without a high degree of cultural confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation. With the transformation from industrial economy to knowledge economy, the mode of production has changed from large-scale production to personalized and customized production. The cultural industry will play a great role in meeting people's needs for diverse spiritual culture.In the new era, the innovative development of cultural industry must center on five factors, which are "system", "content", "science and technology", "format" and "market". The reform of cultural system is the basic guarantee for the innovative development of cultural industry, the creation of cultural contents is an important prerequisite for the innovative development of cultural industry, the technology penetration is an important means for the innovative development of cultural industry, the format innovation is an important driving force for the continuous development of cultural industry, and the market integration is an important embodiment of the soft power of national culture.
