Zhao Shunqun: Self-owned Trademark and Brand Building: an Important Part of the Upgrading of County-level Private Enterprises in Jiangsu Province

Release time:2019-04-01Author: Zhao Shunqun

 Currently, the county economy in Jiangsu is facing the arduous task of building a modern economic system and achieving high-quality development, which requires county-level private enterprises in Jiangsu to accelerate their transformation and upgrading, and some outstanding enterprises must strive to move towards the middle and high-end of the global value chain. In the past, the leapfrog development opportunities of county-level private enterprises in Jiangsu mainly came from multinational companies in developed countries which used their own high-end R&D and brand advantages in the global value chain to outsource relatively low-end processing, assembly and other production links to the Yangtze River Delta, and in this way, county-level private enterprises in Jiangsu took advantages by taking on the role of OEM. At present, county-level private enterprises in Jiangsu must realize transformation and upgrading in products, technological processes, functions, industrial chains, and inter-industries. What's more, it is also necessary for them to pay attention to building their own brands and achieve brand upgrading, which is not only a relatively weak link for county-level private enterprises in Jiangsu, but an important part of their transformation and upgrading. "