Judging the impact of the epidemic on the consumer goods market and commercial enterprises is the basis and prerequisite for enterprises to carry out self-help. For this reason, it is necessary to pay attention to the changes in the epidemic, the progress of resumption of work and school opening, the recovery progress of business tourism, as well as consumer behavior and consumer psychological adaptation.So far, the national, provincial, and municipal government departments have issued a series of policies, but enterprises still need a correct understanding of the market to help themselves. Under the epidemic situation, the development trend of the market, consumption trend and competition situation of the industry have not changed. Therefore, it is recommended that enterprises do a good job in epidemic prevention after the resumption of business, handle the contradiction between the survival of the enterprise and the lives of employees after the resumption of business, reduce or exempt rents for merchants, and strength the marketing efforts of the retail industry, etc.After the impact of the COVID-19 and the enterprises' forced reforms and self-help innovations, commercial enterprises will undergo important changes in the relationship between enterprises and customers, business environment, risk control mechanisms, as well as digital management. This will drive enterprises to transform the impact of the epidemic into an important driving force for innovation and development, so as to achieve the high quality development of business enterprises.
