The unnormal economics apocalypse for the shortage of masks in epidemic prevention include: firstly, from normal economy to unnormal economy, from product market saturation to market shortage, from overcapacity to severe undercapacity, this enlightens that all enterprises and industries must have a sense of "dual identity"; secondly, the COVID-19 has sent a clear signal to market players so that enterprises' resumption, expansion, conversion of production, and cross-border production are rapid, but overall it is still a bit slow, which enlightens all enterprises to be keenly aware of the social changes and the sudden market demand trends, having the full consciousness of launching production expansion in advance and the decisive action of daring to take risks；thirdly, the mutual promotion of useful government and effective markets is not only reflected in decision-making and planning, policy macro-directivity and effectiveness of market allocation of resources, but should also be reflected in the fact that government departments are able to forcefully promote the completion of specific production targets and tasks of market entities, which enlightens all enterprises to fully grasp the benign interactive relationship with the government. There exist other enlightenments from the shortage of masks in epidemic prevention, such as putting market signals in the first place in the production, survival and development of enterprises; carrying forward excellent entrepreneurship, including the spirit of sharing awareness and win-win. Moreover, the mask manufacturing industry will be a super emerging sunrise industry for a considerable period of time, which still has the full possibility, necessity and urgency of innovation. Last but not least, by means of actively bridging the relationship with government and policy implementation, private logistics enterprises will have the ability to quickly supply goods nationwide and globally.
