Abstract: The digital age is like a flood, setting off huge waves in China's economy and society. Enterprises are facing the pressure of change, and many traditional strategic theories are limited by the theoretical boundary, which is difficult to provide effective guidance for entrepreneurs in the Chinese environment. Among them, the certainty, initiative perspective and inter factor causality school increasingly highlight their limitations, while the holistic process perspective can solve the theoretical and practical dilemma. Continuous change theory and paradox theory provide a feasible path for exploring the perspective of holistic process.
