The epidemic has seriously impacted the traditional cultural tourism industry, and the public's vision has shifted from offline to online. In the era of "Internet plus" digital technology, the deep integration of cultural tourism industry and data technology will become a new kinetic energy for China's economic growth.Firstly, this paper analyzes the new characteristics of China's cultural industry in recent years, that is, the digital trend of cultural products and services. Traditional cultural products are integrated into digital means in the process of production and R&D. the development of digital cultural industry has contributed to the diversity of cultural product forms, and the mass consumption demand for digital cultural products has increased steadily. Then, it points out the problems existing in China's digital culture industry, including insufficient policy and system design, weak innovation, insufficient integration of culture and science and technology, weak consumption capacity of digital culture and so on. Finally, some suggestions are put forward for the future development of China's digital culture industry: we should stimulate the enthusiasm of enterprises for innovation and entrepreneurship, improve the cultural connotation and technical level of relevant industries, organically combine traditional culture with digital information technology, and promote the public's consumption enthusiasm for cultural products by improving the quality of cultural and creative products.
