In recent years, especially after the adjustment of epidemic prevention and control policies, the tourism economy has become a highlight of the national economy, and the unique systemic traction effect of tourism consumption in the post-COVID economic recovery has been fully demonstrated. From the consumption law, it upgrades from clothing and food to housing and transportation, and then to leisure and wellbeing. Therefore, we need to seize the reform opportunity, break down institutional barriers that constrain the willingness and ability of the tourism consumption, and unleash the potential of tourism consumption in our country through the demand side institutional innovation regularly and continuously.
Based on this, this article proposes suggestions for stimulating the potential of tourism consumption regularly and continuously in our country.
1. Coordinate and promote the reform of the holiday system from the dimensions of increment, structure, and execution.
2. Encourage and escort the educational excursions of teachers and students in primary and secondary schools with a normalized, standardized, and legal institutional guarantee system.
3. Optimize the support system for elderly tourism and leisure consumption, and transform the pressure of aging into an economic dividend for the development of tourism and related industries.
4. Promote the construction of special laws and regulations for inbound tourism, and improve related supporting policies.
