Recently, LABUBU, a subsidiary of Pop Mart, has sparked a buying frenzy worldwide. In recent years, the cultural content of Chinese cultural product exports has significantly increased, transitioning from the era of manufacturing-centered products to the era of brand-centered products with IP development and operation as the core. The popularity of Pop Mart indicates that the international competitiveness of China's toy industry is no longer limited to the manufacturing field, but has expanded to various aspects such as design, sales models, and marketing services. The trade of Chinese cultural products has also entered a new development stage of dual strength of culture and products.
Before Pop Mart, there were also some successful examples of China-Chic IP in the international market. However, the popularity of Pop Mart has made people more aware of this trend. It can be predicted that with a per capita income level close to the threshold of high-income economies and a huge market size, China's domestic market will continue to push Chinese brands, platforms, and standards to enter the global market more comprehensively in the future. Cultural trade will promote Chinese culture to enter the daily lives of people around the world with greater efficiency.
